Stories of epic wildfires, destructive hurricanes, and diminished potable water supplies dominated news headlines throughout the summer — all the indisputable results of the effects of climate change on the environment. So it’s no coincidence that stories of companies looking to reduce their environmental impact on the planet have populated business headlines — and that includes some of the biggest marketers like Procter & Gamble, Unilever and major automakers.

Likewise, agencies are looking within their own operations to minimize their impact on the environment, and interestingly those advances are happening both at the holding-company level as well as at grass-roots independent agencies. In fact, it’s the little independents who believe their efforts can have a bigger impact than the giants, citing their effect on small businesses that make up 44 percent of the U.S. economy.


Takeoff & landing
IPG’s UM last week promoted Jeff Marshall to chief diversity officer, from senior vp of diversity, equity and belonging. He will report directly to UM CEO Lynn Lewis.

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