IPG Mediabrands has announced the promotion of Guillaume Théaudière to UM Deputy General Manager, in charge of the group’s strategic planning. Since 2014, he was Director of Strategic Planning for all IPG Mediabrands Group agencies in France. He joined the group in 2007 as commercial director, before being appointed director of planning for UM from 2012 to 2014. He previously worked on the strategic planning of MPG (1998-2007). He started his career at Lintas Paris as a researcher.