Financial Services Compensation Scheme (FSCS) has reappointed UM London to handle its communications planning account following a review which included all of the body’s planning roster agencies.
UM London will continue to be responsible for developing a multi-media communications strategy, building on public awareness of the protection provided by the FSCS and increasing knowledge of the compensation limits.
Mark Oakes, head of communications for FSCS, said: ” UM London delivered an outstanding proposal and pitch and proved they have strong credentials to help us drive forward our consumer awareness campaign. We are looking forward to continuing our journey with the UM team. They and the other bidders show the world class strengths of the UK industry. ”
UM London, managing director Russell Place added that he was “thrilled” the relationship with FSCS will continue to evolve.
The FSCS was launched in 2000 to help savers who have lost money that had been invested with banks.