By Andrea Preziotti

AOL and the Effie Awards have partnered for a special edition of Jack Talk, a video series featuring AOL’s Jack Bamberger, Senior Vice President, Global Head of Agency Development interviewing brand and agency influencers. In this six-part video and blog series, Jack interviews six members of the 2015 Effie Awards’ Final Round Jury.

We kick off the series with Daryl Lee, Global CEO of Universal McCann, responsible for UM’s global strategy, direction and operations, and overseeing global management for UM’s clients, including Coca-Cola, Hershey’s, Johnson & Johnson and Sony. Daryl is Vice Chair of the Effie Worldwide Board of Directors and served as Jury Chair for the 2015 Media Effie Awards.

In his interview, Daryl shares his thoughts on leveraging empathy to communicate with consumers, the demands of pairing programmatic and content, and hiring talent to maximize on data and insights.