Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record.
As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac, Scratch Doctor, STP and Tuff Stuff, as well as the flagship Energizer battery brand.
The appointment, which a source close to the account said came without a review, marks an expansion of the company’s relationship with UM after Energizer Holdings selected UM as its North American media agency of record in early 2019. GroupM’s Wavemaker was incumbent on the global media account outside of North America, a portion of the account which comprised around $12 million in billings according to a source with knowledge of the account. Back in 2016, the Energizer brand moved its creative account to San Francisco-based Havas agency Camp + King, ending a 25-year relationship with TBWA\Chiat\Day.
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