Chief media officer, David Cohen, was quoted in Ad Age’s April 8 story “Digital Newfronts Poised to Rake in $1 Billion in Ad Deals,” written by digital editor Michael Learmonth.
Entering its second year, the Digital Newfronts is a highly anticipated season. Following last year’s Digital Newfronts, Learmonth wrote, “Buyers realized that while there’s an inexhaustible supply of online banners, the content that really matters – high-quality video and exclusive sponsorships – is limited.”
The competitive energy is building, as TV ratings shrink and prices rise in the TV market. As Cohen stated, “The only way to reverse that trend is to think about video in a different way and move dollars across screens,” said Universal McCann chief media officer David Cohen. “Is this the year we see a billion moving into the market? Could be.”