A record number of 660 entries were submitted to the Media Abby Awards this year from over 50 agencies across India and South Asia.  Lodestar UM’s stellar work rose to the top with the office winning five Media Awards:


“Support My School” by Coca-Cola
Category: Probono Marketing

“The Complete Story” by Tata Docomo
Category: Best Use of Mixed Media


“The Big Story” by Tata Docomo
Category: Best Use of TV

“Coke Studio” by Coca-Cola
Category: Best Use of Sponsorship

“Coke Open Happiness” by Coca-Cola.
Category: Youth Marketing

The Media Abby Awards is hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club.  Sashi Sinha, the leader of IPG Mediabrands India and Lodestar UM, is president of The Advertising Club and chairman of the Abby Awards Governing Council.  The awards were held on April 5 as part of Goafest 2013, a South Asian advertising festival held in Goa.  This year the festival’s theme was “Just What You Unexpected.”

Yes& in another winning streak UM Turkey took home eight Effie awards at the Turkey Effies.  They won four gold, one silver and three bronze awards. Congratulations to all!