By Rezwana Manjur

Cerebos has appointed media agency UM for its media planning and buying for a period of two years.

The media buying and planning duties are for the Singapore market.

Marketing understands that the account was won following a pitch and the incumbent on the account was OMD. UM Singapore declined to comment on the win. Marketing has also reached out to Cerebos for a comment.

Meanwhile UM has also previously handled the Cerebos Malaysia. The account however recently shifted to Starcom MediaVest Group Malaysia following a pitch. SMG’s remit includes strategic planning for all brands under Cerebos, across the analogue and digital platforms, as well as the social management for some brands.