ALTBalaji, a OTT platform, has assigned its media duties to Lodestar UM. The mandate includes print, television, online, out of home (OOH) and radio.
Manav Sethi, chief marketing officer, ALTBalaji, said, “At ALTBalaji, we are pushing the boundaries and changing the way people consume digital content. As the largest home-grown creator of exclusive content, we are persistently driven to do best in every sphere. We look forward to Lodestar UM’s coming on board. They command a strong understanding of media and entertainment space along with strategic and innovative solutions which will be essential in supporting our business vision.”