By Graeme Hutton

Age is one of the overarching factors affecting how happy we are in life.  People in their 70s or older tend to be the happiest of all generations; various studies confirm this.  UM’s annual study of consumers’ media consumption and lifestyles, Media in Mind, shows women who are 70-plus tend to be the happiest of all.  Forty-nine percent of women age 70-plus agree a lot with the statement “I am very happy with my life as it is.”

The closest age group to the average score of 33% is older Millennials, those aged 30-39, who also score 33%.  If older Millennials mirror the U.S. norm, then what makes them happy and, possibly more important, what can make them happier still?  Three main insights are offered by Media in Mind.

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