When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles’ largest creative advertising agencies, was ready.
The Playa Vista firm, which has an office in Singapore, had already watched the devastating fallout from COVID-19 in Asia.
So agency leaders in early March began arranging for staff members to work from home. And they moved swiftly with one of their biggest clients, the NFL, to spread a positive and unifying message. Unable to shoot a video, the firm asked NFL players to submit clips showing how they were coping with stay-at-home orders.
Within 48 hours, the firm had hundreds of videos, and the ad team spent three days whittling down the material to a moving five-minute public-service announcement, called “Stay Home, Stay Strong.”
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