From digital health to sustainability tech, consumer behaviors travel across classifications.
By Richard Yao
When reflecting on emerging trends from CES, we tend to follow the exhibit categories laid out by the organizer and examine them one by one: Here are the biggest trends happening in the smart home space; this is the main story in digital health this year, and so on.
While this siloed approach is great for drilling into specific categories for insights, it often does so at the cost of missing the broader trends in consumer behavior and preferences, which travel among categories at the speed of consumer expectations.
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