Somehow, it’s March again, which means we’re nearing the one year anniversary of many companies and agencies sending their teams home as the coronavirus pandemic surged throughout the country. (Though, at the time teams were sent home with the expectation they’d return in a few weeks.)

Over the last year, the advertising business has had to adapt to new norms and ways of working. The question now is what changes remain going forward. To get a sense of the shifts that will be the new normal long after mass vaccination, I spoke to marketing leaders and agency execs to hear what they believe will continue.

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