Joshua Lowcock, chief digital and brand safety officer at UM, says the agency has not added words to its exclusion list. There have been temporary pauses in ad spend across media for some clients, however, as being in market would have appeared tone-deaf, he says. The company is actively moving clients away from using keywords as a tool, says Lowcock.
“We have made it clear that brands that want to support justice and show solidarity for the black community cannot avoid or exclude advertising on news, on racial injustice, protests,” Lowcock says. “These stories need to be both funded and told.”
Read Full Article On Ad Age.