With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences.

For one agency digital chief, what comes after identity comprises three approaches:

  • An “agnostic” approach to alternative solutions
  • Embracing content-based targeting
  • Discovering the new science of “yield optimization”

Watch the Video on Beet.TV.