There are no federal guidelines when it comes to digital political ads. Technology companies as a result are adapting their advertising policies as it pertains to elections, with each bringing their own unique flavor to the mix. Twitter and Spotify, for instance, have banned political ads outright, while Facebook has opted for a more relaxed approach.
Google’s policy change underscores the fact that ad tech companies have frequently failed in undertaking the diligence needed to vet business partners, according to Joshua Lowcock, chief digital officer at UM. “Monetization should be a privilege granted to responsible publishers, not a right afforded to everyone,” says Lowcock, who also questioned why it took so long for Google to react. “This move is overdue.”
“Google and all ad tech companies have a responsibility to stop funding misinformation and other types of dangerous content that can put individuals and society at risk,” he adds.
Read Full Article On Ad Age.