LONDON – UM is delighted to announce it has been awarded the global media account for energy giant ExxonMobil, following an extremely competitive global pitch process that began last October.
ExxonMobil, which operates Esso, Mobil and ExxonMobil in the UK, worked with a roster of media agencies worldwide, including UM, OMD and MPG. During this time, UM just held the media duties for chemicals and lubricants.
This win means UM have not only consolidated their relationship with ExxonMobil, but expanded it to become the energy business single global media agency. The IPG agency will now also look after the media for fuel and corporate image advertising.
Global creative will be largely handled by Omnicom Group’s BBDO, who previously shared the task with McCann Erickson and EuroRSCG.
ExxonMobile, which currently supplies 10% of the UK’s total oil and gas production, spent £8.9m across all media in UK. The majority was spent on press and TV between August 2009 and July 2010, according to The Nielsen Company.
Worldwide, the business spent between $120 and $300 on measured media in 2010. According to AdAge, executives close to the account predict a higher spend in the years to come.
Jacki Kelley, Global CEO of UM, said:
This is a hugely proud moment for UM, and is a result of the most significant global team effort in a very long time. Our relationship with ExxonMobil is one of the longest in the ad business, and not only have we consolidated that – we have expanded it. A true testament to the strength of our global network.”