IPG Mediabrands agency UM has been appointed to manage the global media account for Regus – the global workplace provider – following a competitive pitch process. UM will represent Regus across 100 countries.
Regus leads the world in helping businesses like Google, Toshiba and GlaxoSmithKline, plus millions of others, making the flexible workplace revolution work for them and for their people. They do this by providing a diverse and ever growing range of convenient, high quality, workplaces with an increasingly wide range of supporting services that are flexible, cost effective and easily accessible. In doing so they help their customers take advantage of the opportunities presented by the fundamental shift from fixed to flexible working to increase productivity and decrease cost and risk.
“We are very excited to be partnering with Regus as they continue to grow in response to the fundamental changes we are seeing, and look forward to implementing a global communications plan that reflects the ambition we see in them,” said Sylvain Valeix, Managing Director, UM International.
“As we enter a crucial stage in the development of our business, it was important for us to find a partner that we felt understood our vision and shared our passion for innovation. UM fit the bill on all levels, and we look forward to working with them over the coming months and years,” said Rick Vlemmiks, Chief Marketing Officer, Regus.
UM (www.umww.com) is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas. A division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. Ranked as the most creative media agency by AdNews in 2012, UM also was recognized for leadership in advanced analytics by Media Magazine. UM’s list of clients includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oreal Paris and Sony. In 2012, UM’s new business global wins and retention received a grade A from RECMA.
Regus is the global workplace provider. Its network of more than 1,800 business centres in 100 countries provides convenient, high-quality, fully serviced spaces for people to work, whether for a few minutes or a few years. Companies like Google, Toshiba and GlaxoSmithKline choose Regus so that they can work flexibly and make their businesses more successful. The key to flexible working is convenience and so Regus is opening wherever its 1.5million members want support – city centres, suburban districts, shopping centres and retail outlets, railway stations, motorway service stations and even community centres. Founded in Brussels, Belgium, in 1989, Regus is based in Luxembourg and listed on the London Stock Exchange. For more information, please visit www.regus.com.
PR & Communications Manager, G14, IPG Mediabrands
+44 207 073 7192