NEW YORK – UM, a division of IPG Mediabrands, announced it has won global media planning and buying for The Hershey Company.
As part of the global media assignment, UM will handle all paid media, including TV, print, digital and Hispanic for the U.S. business, as well as planning and buying in all international markets for Hershey, including Canada, China, India, Mexico, Puerto Rico, South Korea, Southeast Asia and the Middle East.
“This global win is truly a testament to the collaborative, creative and curious spirit of UM’s global network,” said Daryl Lee, Global CEO of UM. “As an agency, we are committed to offering clients the insights and innovation they need to create competitive advantage for them. We are excited to be working with Hershey to strengthen their brands around the world.”
“In addition to media planning and buying, UM will partner with Hershey to optimize in-market performance in support of Hershey’s in-house Advanced Analytics marketing modeling team. “We look forward to adding deep in-market learnings from media to Hershey’s already sophisticated marketing analytics infrastructure,” added Lee.
Hershey joins UM’s prestigious list of global clients including Chrysler, Coca-Cola, Johnson & Johnson, L’Oreal Paris, MasterCard, Microsoft and Sony.
UM (www.umww.com) is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas. A division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. Ranked as the most creative media agency by AdNews in 2012, UM also was recognized for leadership in advanced analytics by Media Magazine. UM’s list of clients includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Johnson & Johnson, L’Oreal Paris, MasterCard, Microsoft and Sony. In 2012, UM’s new business global wins and retention received a grade A from RECMA.
UM, SVP Global Communications Director