UM Canada has been recognized twice on Pressboard’s “Best of Brand Content Partnerships” with campaigns for both AB InBev and Johnson & Johnson. Ranked by Pressboard and published by Marketing Magazine, the coveted list features “10 publisher/brand collaborations worth studying.”
The partnership between Bud Light and Vice tops the list with their “Bud Light Living Room” campaign which aims to solidify Bud Light as a leading conveyor of the electronic dance music (EDM) culture in Canada. The content spans from massive festival stages to Bud Light sponsored EDM events featuring world renowned DJ’s like Steve Aoki.
UM client Johnson & Johnson also makes the list with their Aveeno and Canadian Family partnership. The campaign targets new parents by offering them helpful articles on everything from establishing a routine to maintaining the health and well-being of their child. Over the course of six months, the marketing and editorial teams at CanadianFamily.ca and Aveeno Baby co-produced pieces of content under the unique sponsorship program.