UM has been chosen by Decathlon to develop its media campaigns in the coming years.
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Consumer behavior is evolving. Joshua Lowcock, UM EVP, Head of Digital U.S., sat down with Think with Google Director Bethany Poole to discu
The WARC Awards scheme is a global search for next-generation marketing effectiveness.
UM and IPG Mediabrands have won a combined five Adweek Media Plan of the Year awards.
Chad Stoller, EVP, Global Chief Innovation Officer participated in a panel and gave a talk at this year’s dmexco.
The promise of personalized ads has rumbled on for a long time. But the work involved, and even the ethics, are still playing out for many.
UM has six of its cases to be finalists in the Efficiency Awards 2017.
Brego Keller will now lead the Amsterdam media agency, UM.
Federal Bank recently rolled out a new brand campaign around the theme ‘Why Settle for less?’ Taking this campaign thought ahead innovativel
UM recently won a competitive review to handle global media planning and buying duties for Spotify.
