Amie Owen, head of shopper marketing for UM Worldwide, joins the CPG scoop in this pre-holiday edition. Amie talks about her two decades of shopper experience, and how she brings a teacher’s lens to the hot world of commerce media as new consumer behaviors continue to shape the space. Amie, Risa, and Jennifer also discuss
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It’s not exactly a miracle on 34th Street, but you could validly call it a miracle one block over where IPG Mediabrands’ UM unit is headquartered. This morning the agency announced its “Dear Santa” branded entertainment documentary promoting the United States Postal Service’s “Operation Santa” program, has been picked up as a six-episode series by
Santa Claus is coming to Hulu. On Monday, global media agency UM and indie development and production studio Traverse32 announced that Dear Santa, The Series, a six-episode spinoff of the agency’s award-winning Dear Santa documentary, is coming to Hulu. Like the documentary, the series focuses on the United States Postal Service’s Operation Santa program. Each
The branded series, created by UM, will be a six-episode spinoff of Dear Santa documentary, which premiered in 2020. Two years ago, the United States Postal Service (USPS) teamed up with IPG mediabrands’ global media agency UM to create a documentary called Dear Santa, highlighting the Postal Services’ annual Operation Santa holiday initiative, in which
If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. IPG’s UM has quietly been active in the shopper marketing space since 2013, forming UM Shopper with one employee: Amie Owen. The media agency is now morphing
As we close the books on another year, it’s time to take a closer look at the major themes that defined these past 12 months, from the highs to the lows and everything in between. … “The proliferation of ads in previously ad-free environments is a notable trend that kicked into high gear in 2022,”
Marketers are touting value more this holiday season with fixed prices and ongoing sales as inflation continues to make shopping more difficult for consumers this year. … “We’ve seen more advertisers addressing inflation in their ads in Q4, but it remains to be seen if that will continue into Q1 or is just a holiday
Advertisers looking to achieve the optimal reach for their linear TV campaigns should put 40 to 45 networks on their buy, a new analysis by Comcast’s Effectv found. … “While we know that streaming advertising is a necessary complement to linear TV, TV is still the foundation of successful multi-screen campaigns today,” said Evy Galiatsatos,
An internal risk assessment conducted at TikTok’s Chinese parent company ByteDance found systemic issues with fraud and inappropriate data management, per new Forbes reports. The review, completed late last year by ByteDance’s audit and risk control team, was based on some 90 interviews with ByteDance and TikTok employees across various divisions. A report summarizing the
The third quarter of 2022 wasn’t a great period for the TV advertising business. But it wasn’t such a bad one for the connected TV advertising business. Sure, Roku reported a further slowdown in advertising revenue, but the CTV platform owner’s ad revenue still grew. Meanwhile, Disney, NBCUniversal and Paramount each reported year-over-year declines in