Three Top Factors Making Older Millennials Happy

By Graeme Hutton

Age is one of the overarching factors affecting how happy we are in life.  People in their 70s or older tend to be the happiest of all generations; various studies confirm this.  UM’s annual study of consumers’ media consumption and lifestyles, Media in Mind, shows women who are 70-plus tend to be the happiest of all.  Forty-nine percent of women age 70-plus agree a lot with the statement “I am very happy with my life as it is.”

The closest age group to the average score of 33% is older Millennials, those aged 30-39, who also score 33%.  If older Millennials mirror the U.S. norm, then what makes them happy and, possibly more important, what can make them happier still?  Three main insights are offered by Media in Mind.

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