UM and IPG Mediabrands Combine for Five Adweek Media Plans of the Year

UM and IPG Mediabrands have won a combined five Adweek Media Plan of the Year awards.

Best Use of Insights

White Hats Wanted by UM NY for U.S. Army

Best Use of Programmatic

A Hero Inside Us All by Mediabrands SF for GoPro

Best International Campaign (Spending $1MM+)

You Never Lamb Alone by UM Sydney for Meat & Livestock Australia (MLA)

Best Use of Native Advertising (Spending $1MM+)

The Laws of Gilead by UM LA for Hulu’s “The Handmaid’s Tale”

Best Total Campaign (Spending $10MM+)

The Laws of Gilead by UM LA for Hulu’s “The Handmaid’s Tale”

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