The U.S. CEO is one of Ad Age’s 2022 40 Under 40 honorees W. Joe DeMiero, who started his career at Publicis in 2013 as VP of agency Razorfish, this year was named U.S. CEO at UM, which operates in more than 100 markets. DeMiero, 39, said he wanted to reimagine what an agency “can
Category: UM in the News
To determine the 50 Best Workplaces in Advertising and Marketing in 2022, Fortune partnered with global people analytics firm Great Place to Work to analyze survey feedback representing more than 9,000 U.S. employees. See the full list on Fortune.
Global media agency UM has launched an office in Pakistan. Entering into an affiliate agreement with IG Square Pakistan for the launch, this move extends UM’s footprint in 14 different countries across the APAC region, which previously included Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Kasper
Global media agency network UM has rolled out its fifth annual day community service ‘Impact Day: Homecoming’ across its over 120 offices in 50 countries, including East Asia. In China, the agency is working with the non-profit Green Foodbank to collect surplus food resources and provide them to individuals, families, and communities in need, working
UM, the global media agency network of IPG Mediabrands, undertook its fifth Impact Day on Thursday 22 July. This is an annual fixture in which UM commits its resources to serving the community, and 2022 marks the first year it’s been held in-person since before the pandemic. In all, 120 UM regional offices in 50
Suntan lotion brand Piz Buin is highlighting the dangers of sun exposure with an innovative ad that uses UV lighting to demonstrate the damage that can be done to skin when it’s unprotected. … It’s a collaborative effort between agency UM and out-of-home (OOH) specialists Rapport. Enyi Nwosu, chief strategy officer at UM London, added:
Spotify and Integral Ad Science have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to
Media agency UM Worldwide will participate in testing Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool for podcast advertisers, with the streaming platform calling it an industry-first brand safety solution in audio. … Media agency UM Worldwide will be the first holding company
Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands‘ agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media—$12 million of
UM, the global media agency network of IPG Mediabrands, today announced that it has been named Media Agency of Record for Upwork, the world’s work marketplace that enables companies and talent to work together in new ways that unlock their potential. UM will take on all brand media strategy, planning, buying, and data & analytics