Strategy is at the heart of every great campaign and Australia is blessed to have some of the best in the world. This makes choosing ten strategy chiefs a near impossible task.
This year, we have chosen not to include chief product officers, which means that some of the best strategic minds (the likes of Alex Pacey, Matt Scotton, Gavin Gibson and company), have not been considered for this list.
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Raj Gupta, chief strategy officer, UM
Raj Gupta is one of the most experienced strategy leads in the market, having a career spanning Australia, Asia and further afield.
Having led strategy at UM for nearly seven years, he was the APAC chief strategy lead for MEC (now Wavemaker) for seven years and spent nearly two decades at the WPP agency having led transformation projects at Citibank, Chanel and Colgate-Palmolive. Gupta is regarded as one of the sharpest minds in the industry, exceptionally intelligent and savvy, but also a mentor to many.