UM U.S. has been named as one of the Advertising Research Foundation’s (ARF) David Ogilvy Award winners. UM was singled out for the work done for BMW Motorrad.
Named for advertising legend David Ogilvy, the annual awards honor the creative use of research in the advertising development process by research firms, advertising agencies and advertisers. Award tiers will be announced in New York City on March 17 at the David Ogilvy Awards Dinner, which takes place during the organization’s flagship conference, Re:Think 2015.
“In a complex media world, innovative advertising approaches are critical. We are exceedingly happy to showcase advertisers, agencies, solution providers and the campaigns they built that led to business impact,” said Gayle Fuguitt, CEO and President of The ARF. “Congratulations to all of this year’s winners. We look forward to applauding the cutting-edge insights at The ARF David Ogilvy Awards Dinner during Re:Think 2015.”
The 2015 winners showcase how insights can transform advertising. Winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
You can check out the complete list of winners here.
Congratulations to the U.S. research team on such a prestigious honor!