2017 marked yet another immensely successful showing for UM at Cannes Lions as the agency won 15 Lions (4 GOLD, 4 SILVER, 7 BRONZE) and was SHORTLISTED for an additional 21 times!
“Lives” a series of campaigns by UM Philippines on behalf of Fully Booked was tremendously successful, collecting 3 GOLD for its excellence in Retail & Commerce.
UM MENA’s “The Line Up Song” for Coca-Cola was UM’s most decorated campaign, earning 4 LIONS (GOLD, SILVER, 2 BRONZE).
“Responsibly” for Ubrew from UM Italy drove UM’s early momentUM at Cannes 2017. After winning the agency’s first 3 LIONS (SILVER, 2 BRONZE) the campaign demonstrated its success across multiple platforms/media by scoring an additional 8 SHORTLISTS.
UM London’s “One Breath” and UM MENA’s “The Hammam Fighter” earned a SILVER each for fantastic work in the Health & Wellness and Excellence in Media Insights categories respectively.
“Reality Xmas” from UM Manchester and “White Hats Needed’ from UM New York rounded out the agency’s Lion winners.
UM’s accolades were not limited to just the incredible case work from our offices across the globe though.
Our commitment to fostering young talent was evident as UMers were part of the Young Media Lions GOLD & SILVER winning teams!
Rob Bellamy of UM/J3 London was one half of the team that took GOLD in the competition with UM Sydney’s Charlotte Berry and Grace Espinoza following in lockstep with the SILVER.
There is no better evidence that Better Art and Better Science do deliver Better Outcomes than the fantastic outcome from Cannes Lions 2017.
This is a truly a moment to celebrate the breadth and depth of the talent within our ranks. Congratulations to all and let us keep the momentUM going!
UM Philippines, Fully Booked “Lives 1 of 4 ‘Frank’”
GOLD: Retail & Commerce
UM Philippines, Fully Booked “Lives 2 of 4 ‘Hanna”
GOLD: Retail & Commerce
UM Philippines, Fully Booked “Lives 3 of 4 ‘Nicky”
GOLD: Retail & Commerce
UM MENA, Coca-Cola, “The Line Up Song”
GOLD: Best Use of Social Video
SILVER: Best Viral Film
BRONZE: Best Casting
BRONZE: Best Use of Adapted Music
SHORTLIST: Production Design/Art Direction
SHORTLIST: Best Use of Digital/Social
SHORTLIST: Best Fan Engagement, Community Building
SHORTLIST: Excellence in Music Video
UM Italy, Ubrew, “Responsibly”
SILVER: Best Use of Guerilla Marketing & Stunts
BRONZE: Launch/Relaunch
BRONZE: Best Use of Food & Drink
SHORTLIST: The Low Budget/High Impact Award (Promo + Activation)
SHORTLIST: Best Use of Digital Platforms
SHORTLIST: The Low Budget/High Impact Award (Direct)
SHORTLIST: Excellence in Media Isnights/Strategy
SHORTLIST: Best Use of Food & Drink (Media)
SHORTLIST: Best Use of Digital Platforms (Media)
SHORTLIST: Special Editions & Promotional Packaging
SHORTLIST: Best Use of Alcoholic Drinks
UM London, Johnson & Johnson, “One Breath”
SILVER: Health & Wellness (Oral Medicine)
SHORTLIST: Fast Moving Consumer Goods
UM MENA, Orange Tunisia, “The Hammam Fighter”
SILVER: Excellence in Media Insights/Strategy
UM Manchester, Doctors of the World. “Reality Xmas”
BRONZE: Best Use of Print or Outdoor
BRONZE: Calendars, Invitations & Greeting Cards
SHORTLIST: The Low Budget/High Impact Award
SHORTLIST: Public Affairs & Lobbying
SHORTLIST: Excellence in Effectiveness
SHORTLIST: Best Use of Print
UM New York, U.S. Army, “White Hats Needed”
BRONZE: Best Use of Digital Platforms
SHORTLIST: Excellence in Media Insights & Strategy
UM Italy, Ubrew, “Drink Others”
SHORTLIST: Best Use of Food & Drink (Film)
UM Italy, Ubrew, “The Thank You”
SHORTLIST: Best Use of Food & Drink (Film)
UM Italy, Ubrew, “The Jingle”
SHORTLIST: Best Use of Food & Drink (Film)
