UM has kicked off this year’s Cannes Festival of Creativity with six shortlists on the first day!

UM Italy’s “Responsibility” on behalf of Ubrew was recognized for its excellence in both the Promo + Activation and Direct categories, earning all six of UM’s shortlists on day one.

Here is a look at our shortlisted entries:


UM Italy, Ubrew, “Responsibly”

SHORTLIST: Best Guerrila Marketing and Stunts

SHORTLIST: The Low Budget/High Impact Award

SHORTLIST: Best Use of Food & Drink

SHORTLIST: Best Use of Digital Platforms


UM Italy, Ubrew, “Responsibly”

SHORTLIST: Low Budget/High Impact Campaign

SHORTLIST: Launch/Relaunch