Lodestar UM was celebrated 11 times over at this year’s Media Abby Awards, held during India’s best-known advertising festival, Goafest. The festivities took place at the Grand Hyatt Goa on May 29 and were hosted by comedian Cyrus Broacha.
Lodestar UM won prominent Media Abby awards in television, print, and an array of specialized categories; the medal count surpassed that of any other participating agency. Lodestar UM led the award count with two gold, three silver, and six bronze medals. The honors were as follows:
Best Use of Sponsorship
‘Safari Storme 24 – Redefining The Rules Of Sponsorship’ – Tata Safari – Gold
Pro Bono Marketing
‘Support My School’ – Coca-Cola – Gold
‘Spreading Ummeedo Wali Dhoop’ – Coca-Cola – Bronze
Best Use of TV
‘Safari Storme 24-The Real Action Hero’ – Tata Safari Storme – Silver
‘A Recap to Remember’ – Brahmi – Bronze
Best Use of Cinema
‘Piyo Doodh – Bhaag Milkha Bhaag’ – Amul Milk – Silver
Best Use of Newspapers & Magazines
‘Tata Safari – Wheel of Adventure’ – Tata Safari Storme – Bronze
‘Nerolac Color Palette’ – Kansai Nerolac – Bronze
Best Use of Special Events & Stunts/Live Advertising
‘How Amul Made 1Lac People Consume 50 Liters of Ice Cream In a Single Day!’ – Amul – Bronze
Best Use of Branded Content
‘Amul’s Utterly Impactful Journey’ – Amul – Bronze
Experiential, Including Large Events
‘How Amul Made 1Lac People Consume 50 Liters of Ice-cream In a Single Day!’ – Amul – Silver
This year’s Goafest saw a surprising uptick in submissions from South Asia. The annual gathering of media, advertising, and marketing leaders in the region comprised 53 agencies and was helmed by 76 judges. The highest honors for UM – two gold medals – were in the areas of pro bono marketing for Coca-Cola and experiential/large events for Amul.
Lodestar UM CEO, Nandini Dias spoke to the agency’s motivation to constantly monitor and improve performance: “Every year, Lodestar enters only two awards in India – Goafest and Envies,” said Dias.” This serves as a reality check to know where we stand among others.”
Judging from this year’s performance, Lodestar UM is poised to remain a regional star. Congratulations Lodestar!