Gold: Johnson’s Baby: #InItTogether

By: UM

For expecting and new parents, the pandemic was a time of uncertainty and questions, particularly around delivery, postpartum and protecting against transmission. While headlines related to the coronavirus flooded news websites, there was a gap in the reported information related to the virus’ impact on pregnancy.

That’s where Johnson’s stepped in: As a trusted brand for parents, the company provided educational resources in English and Spanish for new parents, expectant mothers and babies with its #InItTogether campaign. This content, which was made in partnership with ParentsParents LatinaPeople and People en Español, included articles, videos and audio covering everything from frontline healthcare workers’ experiences to practical tips for preparing to give birth during a pandemic.

Read Article on Campaign.