UM enjoyed a tremendous showing at both Festival of Media Asia (FOMA) and Festival of Media Global 2014, taking home a combined total of 17 honors. UM Australia was awarded Agency of the Year at both award ceremonies.
These wins are testament to UM’s commitment to Curious thinking and high standard of work across the globe. Congratulations to all the winning markets, you have done us proud!
Take a look at the long list of UM Festival of Media wins below.
Festival of Media Asia
Agency of the Year – UM Australia
Best Entertainment Platform – UM Australia “Lambnesia” for Lamb
Best Consumer Research – UM Malaysia “Smiling is an Act of Charity” for Listerine
Best Social Media Strategy – UM Australia “XTL” for Department of Families, Housing, Communities and Indigenous Affairs
Best Creative Use of Media – UM Australia “Fast Front Pages” for News Corp Australia Metro Mastheads
Highly Commended – UM Malaysia “Finding Waze to FAST Food” for KFC
Festival of Media Global
Agency of the Year – UM Australia
Campaign of the Year – UM Australia “XTL” for Department of Families, Housing, Communities and Indigenous Affairs
The Effectiveness Award – Gold –UM Sweden“The Loss Generator” for SBAB
Best Entertainment Platform – Gold – UM Australia“Spend Your Lunch Well” for ING Direct
Best Event/Experiential Campaign – Gold – UM Canada “Budweiser Red Light” for Budweiser
Best Social Media Strategy – Gold – UM Australia“XTL” for Department of Families, Housing, Communities and Indigenous Affairs
Best Communications Strategy – Silver – UM Australia “Fast Front Pages” for News Corp Australia Metro Mastheads
The Creative Use of Media Award – Silver – UM United Kingdom“Xbox #Keycode” for Microsoft
The Utility/Public Service Award – Silver – UM Australia“XTL” for Department of Families, Housing, Communities and Indigenous Affairs
Best Targeted Campaign – Bronze – UM Australia “XTL” for Department of Families, Housing, Communities and Indigenous Affairs
Best Use of Mobile – Bronze – UM Japan “Carrie Call” for Sony Pictures Entertainment
The Festival of Media Asia Pacific Awards were presented at the Capella Singapore, and celebrated the best in media for the Asia Pacific region.
The Festival of Media Global was launched in Venice in 2007 to worldwide industry acclaim. Drawing together the global leadership of media agency networks with the most innovative media owners and the world’s most powerful and progressive marketers, the Festival has become the premier forum of debate for an industry undergoing profound structural change.
This year’s conference and awards ceremony were held at the Rome Cavalieri Hotel in Rome, Italy, and celebrated the very best in media from around the world.
Congratulations to all the winners.
