The Future of TV Briefing this week looks at how shoppable TV is moving from being a shiny new toy to potentially becoming a staple of the TV and streaming business. Shoppable TV is far from new, but the ability for people to purchase products from their TV screens is entering a new era. As
Author: Marissa Hermo
Confectionery company Storck USA, which owns candy brands including Werther’s Original, Riesen and Mamba, has selected UM as its media agency of record. The selection came after a competitive pitch, but UM did not disclose the other agencies involved. GSD&M’s Chicago office was the incumbent. The agency, part of IPG Mediabrands’ global agency network, will