Tourism Ireland has appointed Interpublic media agency UM to its global media buying and planning account, covering more than 14 markets including Great Britain, the US and Canada.
Rival Omnicom agency OMD EMEA was the incumbent on the account, which is worth an estimated €30m (£26m) per annum.
UM’s remit will be to help the brand increase the value of Ireland’s overseas tourism.
Read more in Campaign.
