NEW YORK – UM, a division of IPG Mediabrands, swept the Festival of Media Global and Asia Awards, winning an impressive total of 16 awards. UM Australia also received the honor of Media Agency of the Year at both Award shows, building on what has been an impressive year for the agency.
UM had a strong showing at the Festival of Media, with UM offices from Australia, Canada, Japan, Malaysia, Sweden and the United Kingdom being honored for innovation in social, mobile, content and strategy. UM Australia won Agency of the Year at both the Asia Pacific and Global awards, and picked up top honors as Campaign of the Year at the global ceremony for their work on the ‘XTL” campaign designed for the Australian Department of Families, Housing, Communities and Indigenous Affairs. The “XTL” campaign encouraged Australian youth to call out inappropriate online behavior with the hashtag #XTL (crossing the line).
“These wins are testament to the power of UM’s curiosity and creativity across the globe,” said Daryl Lee, Global CEO, UM. “The Festival of Media Awards are among the most prestigious in the media industry. I could not be prouder of our Australian office and all of the offices in our global network for the high quality, innovative work they produce.”
UM Australia CEO, Mat Baxter, said, “These awards give us a valuable benchmark on the quality of work we are doing for our clients. I’m thrilled and honored that UM Australia is in the company of the very best media agencies in the world.”
The Festival of Media Asia Pacific Awards were presented in March in Capella Singapore, celebrating the best in media for the Asia Pacific region. The global awards were handed out last week in Rome, Italy, to be followed by the Festival of Media LATAM Awards, which will take place in October, 2014 in Miami Beach, Florida.
UM (www.umww.com) is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas. A division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. Ranked as the most creative media agency by AdNews in 2012, UM also was recognized for leadership in advanced analytics by Media Magazine. UM’s list of clients includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oreal Paris and Sony. In 2012, UM’s new business global wins and retention received a grade A from RECMA.
UM, SVP Global Communications
UM, Senior Manager Global Communications