Following a competitive, cross-agency pitch, New York Lottery has named UM U.S. its media agency of record.  UM sibling agency, McCann, has been selected to handle creative and digital responsibilities for the government owned company.

“This is a perfect example of the strength of cross-agency collaboration,” said Kasha Cacy, UM’s U.S President. “We are thrilled that in partnership with McCann, we will be able to deliver meaningful consumer connections through media and analytics to successfully help the NY Lottery achieve their business goals and expand awareness and loyalty across their portfolio.”

With an estimated annual media spend of $50 million, the New York Lottery’s sole mission is to earn revenue in support of education – having contributed over $3 billion to state education funding in 2014 alone. A dedicated team of 350 New York Lottery employees work with business partners and more than 17,000 retailers statewide to provide innovative, fun, and entertaining games for their customers. Games include drawings like Numbers, Mega Millions and Powerball and some 35-50 scratch-off tickets.

The Lottery’s Video Lottery business includes the new Resorts World Casino New York City as well as casinos in Yonkers, Saratoga and six other locations statewide. It continues to be North America’s largest and most profitable lottery, earning over $51.6 billion in education support statewide since its founding over 46 years ago.