Today, IPG Mediabrands’ global media agency network UM is launching its third Impact Day around the world, closing 100-plus offices in 50 countries to give staff the chance to help others.

Last year, more than 80 offices shuttered their doors, up from 60 the year before, and now, the effort is bigger than ever, even though it’s virtual for the first time.

Throughout the day, UM employees around the world will share their Impact Day content and the projects they’re volunteering on using hashtags #UMBetterWorld and #UMImpactDay.

In 2016, UM’s New York office launched Moments Matter to allow employees to take the day to volunteer their time and resources to philanthropic efforts. The effort was then expanded globally and renamed in 2018 to Better World, serving as an umbrella brand for acts of volunteer community service undertaken by UM staffers in their communities.

“Our Better World team has carefully pivoted Impact Day into a virtual experience to ensure safety for our employees while still empowering them to make an impact in their communities,” said Eileen Kiernan, global CEO of UM, in a statement.

She added: “Our activities this year are focused around the most relevant issues we are facing as a global community, and we look forward to taking action. With arms virtually locked and eyes forward, we will build a better tomorrow, today.”

This year, UM is focusing on three core pillars for its Impact Day activities: People, pandemic and planet.

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