UM U.S. was awarded the Macaroni Grill Restaurant business, making it our second account within the Ignite Restaurant Group’s portfolio of family restaurants. Last year, UM U.S. won the Joe’s Crab Shack business, which also falls within the portfolio. Due to UM’s existing strong relationship with Joe’s Crab Shack, the Macaroni Grill Restaurant decided to join UM’s client roster. The account will be managed out of the New York office.
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