The world’s largest family-owned winery has chosen UM as media agency of record.

IPG’s shop will wrangle strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo’s wine and spirits portfolio for E. & J. Gallo Winery.

“We are so proud to welcome Gallo, a renowned family-owned company to our own family,” said Lynn Lewis, U.S. CEO, UM. “We are excited to leverage our data-first approach to supercharge Gallo’s media and marketing efforts, driving meaningful connections with high value audiences and delivering better outcomes for their business.”

The portfolio features award-winning Barefoot Wine, and includes Apothic, Dark Horse, La Marca and New Amsterdam Vodka and Gin.

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