UM Poland has won the full-service, online media pitch for Twist, a brand of Bakoma yogurt. The announcement followed an intensive two-stage pitch. UM Poland’s new partnership commenced last month, with a TV and online campaign encouraging consumers to dance the TWIST.
This expansion follows UM Poland’s win of Bakoma’s traditional media budget in May 2013. With the addition of TWIST’s online media, UM Poland completes the synergy of the TWIST brand, both on and offline. It is a wonderful confirmation of UM Poland’s innovation on the internet.