UM Poland has been selected as the media agency for HBO Poland. The selection was made after a search by HBO to find an agency with the perfect mix of creativity and media savvy.

Agencies invited to participate in the pitch were asked to provide a planning campaign for a selected HBO-produced series. UM was praised for its comprehensive thinking about media communication and innovative solutions both in traditional and online media.

“We take pride in extending our client portfolio to include HBO. We are thrilled to connect consumers with such a powerful brand,” said Sophia Sanejko, VP of UM Poland. “Our goal during the pitch process was to prove that thorough understanding of the client’s needs and specific challenges, UM could deliver a customized, innovative media plan. We are so pleased that our approach and curious thinking in regard to communication was recognized and resulted in securing HBO as the latest addition to our client list.”

Congratulations to the entire UM Poland team!