By Alex Brownsell

UM has been appointed by the Qatar Financial Centre (QFC) Authority’s to its media account across key global regions.

QFC Authority, set up in 2005, is the commercial and strategic arm of the Qatar Financial Centre, responsible for attracting foreign and local firms and offering them a platform to launch their businesses in the Middle East.

The IPG Mediabrands’ agency will handle media buying and planning activities across the EMEA, APAC and North American markets. The account will be run from UM’s London and Doha offices.

Alaa Saad, regional managing director at UM GCC, said, “This is a massive win for UM and we’re thrilled to be working with QFC Authority.

“We have built a portfolio of prestigious clients through our deep understanding of the local markets and by maintaining high standards in our work. QFC Authority is a respected financial authority locally and globally and we look forward to expanding our success with them.”