IPG Mediabrands agency UM, Adweek’s U.S. Media Agency of the Year, appointed Arielle Garcia as its first chief privacy officer.

Garcia will be tasked with launching and overseeing UM’s privacy program, including setting its strategic direction, developing and implementing policies and procedures and creating education and training. She’ll also be responsible for leading IPG Mediabrands’ Privacy Taskforce while continuing to oversee operations and compliance for the ExxonMobil account.

“Arielle has played a key role in cementing UM’s standing as the industry leader in privacy and brand safety,” UM U.S. CEO Lynn LewisAdweek’s Media Executive of the Year, said in a statement. “Given her extensive work in a critical space that continues to grow and define our industry, Arielle will be on the front lines of the dialogue and debate around privacy-related developments and trends while driving a ‘culture of compliance’ for our agency, clients, partners and the industry at large.”

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