Footwear brand SOREL is working with media agency UM to build awareness around 2017’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers.

SOREL is bringing a branded 180-degree photo booth to its stand to capture the imagination of potential customers and influencers at the event.

Michelle Noschese, European Marketing Manager at SOREL says: “The Stylist Live event is a key date in the calendar for our audience. We wanted to both raise the visibility of the brand and give the public a more tactile experience. An experiential approach puts our products into their hands, which will serve to highlight the quality of our shoes. We secured a spot in pride of place next to the catwalk, plus an exciting 180-degree photo booth to encourage people to visit the stand and have fun.”

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