In the sixth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Global Chief Innovation Officer Chad Stoller chats with Shopify Head of Global Brand Marketing and Communications Amy Hufft about helping businesses “navigate the new reality,” how shopper behaviors are changing, and what businesses need to do to survive the pandemic crisis.

“Whatever innovation we’re going to see, particularly in the digital and commerce space, in 2030, we’re going to see it in 2020,” Hufft predicts.

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