Joe Nicolas has been with UM for over eight years, and has been an integral part of leading UM towards becoming the largest and number one media agency in the region – developing the product offering, driving growth, building teams and galvanizing people, and contributing to the success of our clients and brands.

As the Regional Head of Product for UM MENA, Joe has been the driving force behind the successful rolling out and integration of UM’s product offerings of social, digital, branded content, technology and creative solutions for clients across the MENA region.

Joe has a unique understanding of the region’s dynamics. In addition to overseeing the Levant offices he also – along with his team – has been a change agent and leader in transforming UM Egypt in times of economic instabilities. He successfully revamped the office into a healthy operation, building a motivated team and improved capabilities with higher client satisfaction. As the Business Lead on key global and regional accounts, he plays a crucial role in client relations and business development, for which he has an outstanding track record.

Joe has been working closely with Chris Skinner who successfully led UM MENA since 2013, who now relocates to the UK as President, UM EMEA.

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