Lodestar UM has won the media account for IndusInd Bank, one of India’s new-generation private banks.
Based in Mumbai, IndusInd was founded in 1994. It offers commercial, transactional and electronic banking products and services and boasts over 575 branches throughout India. The appointment of Lodestar UM is part of the bank’s broad strategy to strengthen its brand visibility and recall across all regions of the country.
“IndusInd Bank is delighted to engage with Lodestar UM as its media agency,” said Mohit Ganju, Head of Marketing and Communications, IndusInd Bank. “The Bank found a perfect match with Lodestar UM, whose passion for deep consumer insight married with a solid understanding of the business, resulted in simple yet innovative solutions across various media platforms. I am sure that they will demonstrate their expertise across all media initiatives in order to create IndusInd Bank as a strong brand.”
In the recent past, IndusInd Bank has worked with a bevy of Bollywood actors in a series of media campaigns to promote services like Choice Money ATMs, Check-on-Cheque, Cash-on-Mobile, Direct Connect, Quick Redeem Service and My Account My Number. The campaigns have been successful in connecting the brand to consumers and its visibility. Combining responsiveness with innovation, IndusInd has launched a wide range of unique banking services tailored to Indian consumers.
Nandini Dias, CEO, Lodestar UM feels that UM is a perfect fit for IndusInd. “We are driven by curiosity in delivering consumer centric strategic media solutions to our clients. We are excited to see how this has once again proved to be our success in delivering a differentiated solution to IndusInd Bank.”