By: Wall Street Journal (Press Release)
The Hershey Company (NYSE: HSY) announced today that it has selected Universal McCann to handle its global media planning and buying activities. The decision concludes an eight-month account review process that began at the beginning of the year and included all incumbent agencies.
Hershey’s global media assignment includes all paid media, including TV, print, digital and Hispanic for the U.S. business — the company’s largest — as well as Hershey’s growing international businesses.
The review was initiated as part of the company’s governance policy of periodically assessing strategic supplier contracts to ensure effective and efficient service. It also created the opportunity for Hershey to transition to a globally integrated media planning and buying process to support its growth around the world.
The agency selection was based on a qualitative and quantitative analysis of the participating agencies, including capabilities in the U. S. and key international markets.
Hershey’s appointment of Universal McCann succeeds incumbent agency OMD. “After a comprehensive review, Universal McCann will be a strong partner for The Hershey Company and our portfolio of iconic brands,” said Denis Sison, Vice President, Global Marketing Excellence & Equity. “OMD has been a valuable partner to Hershey throughout the years. We would like to sincerely thank them for their work and dedication.”
The account transition to Universal McCann will begin September 1, 2013.
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees. With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Hershey’s Bliss, Hershey’s Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.
For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company’s global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company’s founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company’s success.