A day after naming Ogilvy as its lead global brand strategy agency, Enterprise Holdings has chosen UM as its media agency of record for its portfolio of brands, including Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car.

The IPG Mediabrands agency will take on all media strategy, planning, buying, data and analytics duties for Enterprise Holdings across its primary global markets in North America and Europe, following a review. In addition to global brand strategy and media, Enterprise Holdings also launched a digital review last year.

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