IPG Mediabrands’ UM has hired Trish Chuipek as its first global chief client officer, effective immediately.

Chuipek most recently was the chief marketing officer for Blue Box Toys and served six years as president of OMD Midwest and OMD Multicultural before that. Having experience on all sides of advertising, she’s also spent time at OgilvyOne Chicago and Lego and consulted for Epsilon, the data intelligence company Publicis Groupe announced that it bought this week for $4.4 billion.

“Reaching today’s consumers requires creativity and innovation delivered in personalized and relevant ways, and I’m excited to work with one of the foremost leaders in media to make that happen,” Chuipek said in a statement. “Through the power of better science, better art and better outcomes fueled by a best-in-class data and technology platform, we can drive exceptional brand experiences that deliver optimal results for our clients.”

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